CDC.gov Content Optimization Project

CDC.gov was comprised of several visually distinct microsites, causing confusion and frustration for users as they tried to find information within and across each site. As consultants for CDC.gov, my team and I were responsible for rewriting and testing content to ensure users understood the main messaging, could easily read and scan each page, and could understand the plain language used on each page.

To meet this goal, I developed the process for 5 technical writers, 4 plain language subject matter experts, and 2 content strategists to rewrite 150 pages in preparation for user testing, and was part of the 2-person UXR team that ran testing and report delivery for all pages.

Learn more about my work planning for testing, developing and running user tests, and reporting weekly findings / recommendations: